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November 1, 2023 AudiencePoint

Maximizing your Email Engagement During the Busiest time of the Year: The AudiencePoint Holiday Guide

Paul Shriner and Skip Fidura discuss how email marketers can maximize their email engagement to...

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October 10, 2023 Paul Shriner

Getting Started with ListFit Email Verification

Why do you need to verify an email address? As the mailbox providers get tighter...

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July 26, 2023 Jordan Cohen

Ad Spend Doubles, But Donations MIA

Back in October of last year, I wrote that in a soft economy for ad-tech...

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Send to Open Time
December 13, 2021 Ian Morton

Send to Open Time

Over the last few Nerd Voice articles, we have discussed the importance of accurate data...

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December 1, 2021 Paul Shriner

Better Data, Better Outcomes

The relevancy of data matters. If your data that you use to make decisions is...

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Attachment Details How-can-Engagement-Data-keep-your-list-healthy
November 19, 2021 Ian Morton

How can Engagement Data keep your list healthy?

Last week we talked about the importance of knowing if your engagement data is real....

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How do you know your Engagement Data is real?
November 12, 2021 Paul Shriner

How do you know your Engagement Data is real?

How do you know your engagement data is real? This is a question that we...

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iOS 15 One Month of User-Agent Open Trends - AudiencePoint
October 27, 2021 Ian Morton

iOS 15: One Month of User-Agent Open Trends

In last week’s Nerd Voice article, we talked about the effect of Apple’s MPP changes on measured...

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AudiencePoint response to Apple
October 20, 2021 Paul Shriner

AudiencePoint response to Apple

Apple releases their Mobile Privacy Protection (MPP) technology. This technology pre-opens every email on iOS...

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September 14, 2021 Paul Shriner

MailChimp, Omnivore, and Value in the Email Industry

Whenever there is a big moment in the email space, everyone likes to have an...

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August 24, 2021 Paul Shriner

STO alive and kicking

The news of Apple pre-fetching tracking pixels took the email marketing industry by surprise. Email...

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ip warming tips
June 30, 2021 Paul Shriner

How To Warm Up An IP Address: IP Warming for Email Marketing

Who doesn’t love the smell of fresh new IP addresses? Well, anyone charged with warming...

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