Over the last few Nerd Voice articles, we have discussed the importance of accurate data for decision-making. This week we wanted to delve into one of the tools we use to analyze patterns in email data, send to open time. This has become an increasingly important...
The relevancy of data matters. If your data that you use to make decisions is flawed it doesn’t matter how spectacular your delivery system is. Your data is impacting the efficacy of your efforts. In our house, my son was supposed to pick up his little sister from...
Last week we talked about the importance of knowing if your engagement data is real. This week we wanted to discuss the value of using that data to keep an email list healthy by filtering likely bots and removing hard bounced addresses. Why does it matter if my...
How do you know your engagement data is real? This is a question that we have been asking here at AudiencePoint since our inception. Some of the questions that we ask are: Did you get your engagement data from your ESP? Was this information generated from your ESP,...
In last week’s Nerd Voice article, we talked about the effect of Apple’s MPP changes on measured open rates. We have been filtering out false opens and our team has observed patterns in the information we have been collecting. As iOS 15 adoption has increased we have...
Apple releases their Mobile Privacy Protection (MPP) technology. This technology pre-opens every email on iOS devices using Apple Mail. AudiencePoint response: The AudiencePoint application added a comprehensive filtering solution to label and remove false open...
