Your guide to AudiencePoint’s Recency Engagement Score
Understanding AudiencePoint’s Recency Engagement Score (“Spruce”) AudiencePoint’s Spruce Engagement Score adds a dimension that your own send history cannot provide: how actively a subscriber engages with brands via email. Someone who is consistently active across email is more likely to engage with your next send than someone who isn’t. That signal clarifies the decisions your […]
Read MoreGet the Most From AudiencePoint Inbox Placement
See which subscribers are landing in spam, before your next send Inbox Placement identifies whether individual subscribers receive your email in the Inbox or the Spam folder, helping teams find reachability issues before they appear in campaign performance metrics. What Inbox Placement measures Unlike campaign-level deliverability metrics, which only tell you where messages landed after […]
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Selecting The Best AudiencePoint Analysis Type
AudiencePoint analysis quick reference AudiencePoint provides a number of analysis types designed to answer different questions about your audience. Some focus on list quality and address validity, while others evaluate inbox placement, engagement, or overall audience health. Before creating a new analysis, choose the option that best matches your goals. The summaries below provide a […]
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How to Set Up the Klaviyo and AudiencePoint Integration
AudiencePoint and Klaviyo integration The AudiencePoint Klaviyo integration connects your Klaviyo account so you can import Klaviyo segments as AudiencePoint Audiences, run analyses, and write scores back into Klaviyo profiles. The integration uses OAuth, meaning AudiencePoint will hand you off to Klaviyo to complete authentication. No credentials are entered in AudiencePoint directly. Most teams complete […]
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How to Set Up an AudiencePoint FTP Integration
Setup a New AudiencePoint FTP Integration This guide is for using a secure FTP destination hosted by AudiencePoint (no server to manage on your end). Looking for something different? Use Client FTP to connect your own server with a username and password, or Client SFTP (Public Key) to connect your own server with key-based authentication. […]
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How to Integrate iPost and AudiencePoint
AudiencePoint and iPost Integration Integrate AudiencePoint with iPost to help you better understand subscriber engagement and improve campaign performance. Once connected, AudiencePoint can analyze your iPost lists, score contacts based on engagement and reachability, and write those scores back into iPost. You can then use those scores inside of iPost to build Dynamic Lists, improve […]
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