Reduce IP Warming
time by 50%
IP warming is a complex and time-consuming process with disastrous consequences on email deliverability if done poorly. As an email marketer, you know building a great sending reputation is based on audience engagement. Our IP warming solution leverages our second party data pool to build optimized daily segments that target your most engaged subscribers across inbox providers. On average, we reduce time spent warming your IP by over 50%, allowing you to ramp up to full sending capacity and drive revenue more quickly.
Target your most engaged customers
An effective IP Warming strategy involves targeting your most engaged subscribers, but often this data doesn’t make it through the ESP migration process. AudiencePoint’s second party data pool allows you to access not only your own legacy engagement data, but helps give a 3D picture of which subscribers are actively engaged with their inbox. Our solution leverages your first party data and our second party data to build optimized IP warming segments.
Leverage our inbox monitoring tools to track your IP warming segments
IP warming is a necessary process that can cause problems if you aren’t careful. Our inbox monitoring tools give email marketers more control over the process by ensuring emails sent on your new IPs arrive in the inbox, giving you confidence that your IP warming strategy is working.
Protect your investment
You switched ESPs to gain an edge, but in order to start sending you need to warm your IPs. AudiencePoint can help leverage your new ESP investment faster by speeding up the IP Warming process.
IP Warming that gives you an edge
Second Party Data Pool
Our second party data pool powers our IP Warming solution and allows you to prepare for success with your new ESP. We are able to isolate the subscribers who are mostly likely to engage, allowing you to quickly get back to your normal sends.
Choose What’s Right for Your Business
What Our Customers Say
“We suppressed the dormant Gmail addresses and saw a dramatic improvement in our Inbox placement! Our team is glad to have made an impact with your tool – so thank you!”
– Email Marketing Manager at a major insurance provider
CEO “LOREM”
“We are pleased with how AudiencePoint has approached privacy for our customers, and we believe their approach is compliant with GDPR, CCPA, and is also positioned to comply with future privacy regulations.”
Founder and President of a leading digital marketing agency
CEO “LOREM”
“AudiencePoint helped us identify our lapsed subscribers that were still mailable. Because of their data, we were able to increase the number of reactivated subscribers across all of our enterprise brands.”
Director of Email Marketing at a national e-commerce brand
CEO “LOREM”
Partners
Our pre-built integrations and API make it easy to connect to your ESP so you can begin building engagement and driving revenue quickly.
