Real Time Optimization

Connecting to RTO is like plugging into an inbox radar. We detect and relay engagement signals from over 500 million unique email addresses, so you’ll know when the subscribers on your list are actively checking email – anywhere, any time.
real time optimization for email marketing

RTO Use Cases

Marketers can leverage RTO to turbocharge critical aspects of their program already in motion 

Reactivation of stale or lagging addresses

Get your potential customers off the sidelines with smart reactivation tools for dormant contacts.

Smarter, faster Send Time Optimizations

Supercharge your STO with real-time signals that capture intent, channel and urgency.

Engage conversion leads

Create new revenue by engaging sales or conversion leads when they’re most likely to convert.

Omni-channel triggering

Use real-time signals to inform or cross-channels. Pivot your channel based on the intent of the engagement!

Update your automations

With Real Time Optimization, you can inject a contact directly into a journey or marketing automation.

Call an API endpoint

With Real Time Optimization you can call API endpoints, giving you the power to connect the data you have to the tools you need. 

Third Party Integration

Integrate with a third party system to trigger new actions to help turbocharge your email program. 

Get Integrated

RTO comes equipped with native integrations into SalesForce Marketing Cloud, Green Arrow, and NetCore.

Have an interesting use-case or integration suggestion? Let us know!

How It works

Real Time Signals, Big Time Results

We’ve seen first hand how send-time optimization can help boost email program performance. Knowing when subscribers typically open and interact with email takes the guesswork out of campaign deployment and lets you focus on content, offers, and conversions. For most large consumer senders, it’s a table stakes tool in the marketing stack.

Real Time Optimization (RTO) takes the core idea behind STO – maximize engagement by sending at the best time – to new levels of speed and precision. With RTO, we track and process events from the inbox, then relay them to “listeners” (you!) in real time. Simply put, we know when your subscribers are checking their email, and we tell you it’s happening in real time.

Get the power of realtime signals in your email program

real time email optimization tool


RTO is the perfect add-on for ListFit users as it taps into the exact same data pool. The more you use either product, the smarter both products get. It’s like you’re fighting a two front-war (and winning) without having to divert any attention or resources from either front.

AudiencePoint is trusted by the world’s biggest senders and respected global brands