ListFit
ListFit unlocks deep insights about email subscriber behavior and engagement patterns to improve deliverability, sender reputation, opens, clicks, and revenue.
ListFit is powered by AudiencePoint Data, the industry’s most powerful email marketing dataset, containing over 481 million privacy-compliant email engagement profiles.
Put simply, it means we already know how your subscribers interact with the email programs from hundreds of others brands and senders before you even upload your list.
That means you get instant insights into your subscribers’ engagement patterns, trends, preferences and more. It’s like predictive email analytics!
“On the project that we used ListFit for, we suppressed the dormant Gmail addresses and saw dramatic improvement in our Inbox placement! Our team is glad to have made an impact with your tool – so thank you!”
– Email Marketing Manager from a Major Insurance Provider
More and Better Data
Utilize our 2+ billion unique user profiles to identify subscribers that are engaging with brands and those that are not. Better data leads to better results.
Improved Deliverability
By eliminating the subscribers that are not engaging anywhere, your sender reputation with Mailbox Providers improves and more emails are delivered.
Increase List Size
Rather than purge non-performing subscribers, purge only those that have an APScore of 0 and aren’t engaging anywhere. By not removing subscribers that may engage, you are effectively growing your list.
AudiencePoint is trusted by the world’s biggest senders and respected global brands
Customers
Who is listfit for?
From new address validation to more precise segmentation, ListFit helps us make smarter decisions across the entire subscriber lifecycle.
The marketer trying to increase subscriber engagement
When trial and error campaign adjustments are slow to improve results, marketers turn to ListFit for insights and recommendation on when to send, how often, and to whom.
The marketer trying to improve delivery or sender reputation
ISPs closely monitor how subscribers interact with your email campaigns. And low engagement is a sure-fire way to get relegated to the promotions tab or worse. ListFit helps marketers find hidden cohorts of low and highly engaged subscribers, leading to more precise segmentation and better inboxing.
The marketer acquiring leads at point-of-sale
A subscriber signs up for an offer at the point of sale. She enters an email address to receive her offer. ListFit determines if that address is real & active, plus returns an engagement score based on how often that subscriber interacts with marketing emails.
The retailer with an aging list
A retailer wants to scrub their list for unengaged subscribers. A batch file is uploaded to ListFit, which scores each email address in the file for activity level. The retailer can now decide what the minimum threshold of engagement is for interaction. The inactive emails are quarantined until they show increased activity in the ListFit Global Data Pool.
The marketer using a contest to generate subscribers
A lead generation program is established to grow the email marketing program. A large volume of leads are generated, but there is no way to evaluate how “good” a lead is. The ListFit engagement score is used to understand the quality of the address, and if the lead has an affinity for the marketer’s industry.
The marketer trying to avoid spam traps
An email marketer attempts to send email to their subscribers, but spam trap seed emails are added to the list unfairly, threatening the legitimate sender’s reputation. ListFit scores and ranks each email addresses by their activity, automatically segmenting those addresses that could negatively effect deliverability.
The marketer changing sending IP address
A brand moves their email deployments to new IP addresses. The top 40% engaged emails determined by ListFit can be used to warm the new IP addresses to increase deliverability and establish a quality sender profile.
The marketer driving sales through promotions
Highly engaged subscribers should receive better offers, more often. ListFit can determine the ideal send frequency for each subscriber, based on their recent inbox activity and can dynamically segment your list for easy export to an ESP.
How does our data help email marketers?
ListFit is powered by the industry’s most powerful email marketing dataset, containing over 481 million privacy-compliant email engagement profiles.
Put simply, it means we already know how your subscribers interact with the email programs from hundreds of others brands and senders.
Which means you get instant insights into your subscribers’ engagement patterns, trends, preferences and more. It’s predictive analytics!
