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Email marketers who are first starting often wonder about how they can build their list in the best way. One of the first steps to building a healthy and active list of subscribers is ensuring everyone who signs up for your list uses an email address that is real and active.
If you’re looking for the best free email verifier, we have the information you should know in this article. You’ll learn about the pros and cons of free email address verification tools, how email verification works, and how accurate these tools are. Keep reading to get all the details.
Is There a Way to Verify an Email?
First, you may wonder if there is a way to verify email addresses on your list. There are several methods to verify an email. The most common is an email verifier, which may also be referred to as an email checker or email verification tool.
Other methods that may be used to verify email addresses are bulk email verifiers, manually checking syntaxes and usernames, IP address lookups, DNS checks, and server pings.
While manual options like IP address lookups, DNS checks, and server pings can work, they aren’t always the most optimal methods to verify email addresses. These processes often require a lot of technical skill and are too tedious for businesses that have extensive email lists they must manage.
For most marketers and business owners, an email verifier or bulk email verifier will be a better choice.
How Does an Email Verifier Work?
Typically, you’ll see an email verifier work by sending out a button or code when someone initially signs up for your email list. If they can input the code or click the button sent to the listed email address, it shows they have access to it and are interested in signing up to receive emails from you.
Some marketers worry about deploying this process, specifically that it’ll deter customers from signing up for their list. However, it’s important to remember that you only want real and serious customers on your list for long-term success. Otherwise, you can have trouble with high bounce rates, and your messages can end up landing in the spam folder, which can be difficult to recover from.
How Do Bulk Verifiers Work?
Bulk verification tools that analyze previously established email lists work differently than standard email verifiers. These tools run several processes in the background to check that emails are real and active. These tools typically take seconds or minutes to analyze a full email list and are a great idea to use regularly since subscribers can abandon emails they once used.
Is There a Free Email Checker?
In the quest to find the best email verification service, many email marketers wonder if they can find an email verifier free that works well. There are several verifiers that you can use for free. However, keep in mind that, as with any free product or service, they do have their limitations.
As far as a standard verifier that sends out an email the moment someone signs up for your list, you’ll have several options. Many free-to-use email marketing platforms offer verification options to help you build a healthy list. Mailchimp and Brevo are both free email marketing platforms that can send a verification email upon signup with a free plan.
The problem with Mailchimp and Brevo verification is they only verify the email when someone signs up for your list. You’ll have limited data after that to tell if subscribers are still active or later abandon the email address they used previously. That’s where the need for bulk verification tools comes in.
Finding free bulk verifiers is much trickier. Building a bulk verifier is more difficult, so many companies don’t invest much time in one they offer for free. The best service with a free option is ZeroBounce, which can authenticate a list of emails and remove the invalid ones to help you improve your email deliverability.
However, ZeroBounce’s free plan limits how big your email list can be and how often you can verify your list, and it isn’t always the most accurate option compared to paid tools. So it can be a good one to start with, but keep a goal in mind to upgrade to a paid option as your company grows.
Best Alternative to Free Verifiers
If you’re looking for a deeper analysis of your email list than what free verifiers can offer, AudiencePoint can help.
AudiencePoint’s email insight software has several processes that analyze email addresses on your list for more accuracy. One of those is using second-party data to provide a more accurate view of how consumers engage with content. It can help verify subscribers are real if they’re active within our data pool.
Additionally, AudiencePoint puts best practices in place to ensure accurate engagement metrics are tracked. Aspects like ensuring Apple MPP opens are isolated from reporting are important to ensure all details about subscriber activity are up to date and accurate to know if they’re still engaged with their inbox.
Overall, an investment in complete software like AudiencePoint is worth it for email marketers with extensive lists serious about getting the best results.
Are Email Verifiers Safe?
Email verifiers are safe to use. If you use one from a reputable company, you can ensure all your data (and customers’ data) is safe and secure.
Are Email Verifiers Accurate?
While no verifier can say with 100% certainty that an email is real and active, they are generally very accurate at verifying an entire list. Typically email lists are so large that the small levels of uncertainty are, for all intents and purposes, statistically insignificant. A lot of research has gone into developing effective email verification strategies, so most paid options are very accurate across an entire list.
Free options can also be pretty accurate, but fake emails may get missed since free tools don’t always use every possible verification method.
How AudiencePoint Can Help
If you’re looking for help optimizing your email marketing strategy, AudiencePoint can be your go-to resource for success.
AudiencePoint’s verification works by analyzing email subscriber activity and providing the most accurate email verification in the industry. Our second-party data pool identifies if an email is valid but if the subscriber is still engaging with that address’ inbox.
Contact us today for more information about how AudiencePoint can help you.