by Ian Morton | Dec 13, 2021 | email, Email Marketing
Over the last few Nerd Voice articles, we have discussed the importance of accurate data for decision-making. This week we wanted to delve into one of the tools we use to analyze patterns in email data, send to open time. This has become an increasingly important...
by Paul Shriner | Dec 1, 2021 | Email Marketing, engagement, filtering, Uncategorized
The relevancy of data matters. If your data that you use to make decisions is flawed it doesn’t matter how spectacular your delivery system is. Your data is impacting the efficacy of your efforts. In our house, my son was supposed to pick up his little sister from...
by Paul Shriner | Nov 12, 2021 | email, Email Marketing
How do you know your engagement data is real? This is a question that we have been asking here at AudiencePoint since our inception. Some of the questions that we ask are: Did you get your engagement data from your ESP? Was this information generated from your ESP,...
by Paul Shriner | Sep 14, 2021 | email, Email Marketing
MailChimp, Omnivore, and Value in the Email Industry Whenever there is a big moment in the email space, everyone likes to have an opinion. The sale of MailChimp is one of those moments. MailChimp is a success story by every measure of the imagination. Three dudes...
