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What Is a Good Engagement Rate for a Newsletter?

What Is a Good Engagement Rate for a Newsletter?

by audiencepoint | Feb 6, 2023 | Email Engagement

If you’ve begun sending email newsletter content or you’re thinking about getting started, you’ll likely be wondering how to measure whether it’s successful or not. Tracking engagement metrics will help you measure the success of email newsletters.  This...
How Do I Re-Engage My Cold Email List?

How Do I Re-Engage My Cold Email List?

by audiencepoint | Feb 6, 2023 | Email Engagement

It can be frustrating when your engagement numbers are dropping, and your email list is suddenly becoming cold and inactive.  Whether you’ve taken a break and come back to sending email content, or your subscribers have grown disinterested in what you’re sending,...
How Do I Email Inactive Subscribers?

How Do I Email Inactive Subscribers?

by audiencepoint | Feb 6, 2023 | Email Engagement

When subscribers become inactive, it can feel confusing. You may wonder why they have stopped engaging with your email content. If you’re wondering how to re-engage inactive clients or what you should send in a re-engagement email to inactive subscribers, this article...
What Are the KPIs for Email Marketing?

What Are the KPIs for Email Marketing?

by audiencepoint | Feb 6, 2023 | Email Engagement

If you’ve been researching how to improve your email marketing campaigns, you’ve likely heard that KPIs for email marketing are important. This article will cover what you need to know about email engagement KPIs, which ones you should track, and how to track them....
What Should I Put on My Unsubscribe Page?

What Should I Put on My Unsubscribe Page?

by audiencepoint | Feb 6, 2023 | Email Engagement

Having someone unsubscribe from your email list isn’t ideal. However, you can still use the unsubscribe page as a way to create a positive experience, even as someone leaves your list. Not all unsubscribes are permanent.  If you make a good last impression, those...
What Are the 5 Key Performance Indicators for Email Marketing?

What Are the 5 Key Performance Indicators for Email Marketing?

by audiencepoint | Feb 2, 2023 | Email Engagement

If you want to optimize your email marketing strategy, tracking key performance indicators (KPIs) will be very helpful. If you’re wondering about the different types of KPIs or how they can be used to optimize email engagement, this article has the information you...
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