Visibility Restored for Georgia-Pacific
How iconic brands used engagement intelligence to unlock hidden value in their audience.
PROFITABILITY IMPACT
50% Increase in Profitability
The Opportunity:
Georgia-Pacific manages some of America’s most recognizable consumer brands. With large and diverse subscriber audiences, their team wanted deeper insight into engagement patterns, so they could prioritize the right customers and maximize ROI.
Restoring Audience Visibility:
AudiencePoint delivered actionable insight into:
1. Overall engagement and recent activity
2. Which subscribers were most likely to respond
3. Where reactivation potential existed
Signals used: Engagement Propensity, Validity, Reachability
Turning Intelligence Into Action:
With clearer segmentation, the Georgia-Pacific team executed a streamlined strategy:
Identified high-potential subscribers
Reduced operational overhead
Streamlined list management
Activated the most valuable segments
The Results:
46%
INACTIVES ISOLATED
17.34%
SEGMENT REACTIVATED
430%
PERFORMANCE LIFT
50%
PROFITABILITY INCREASE
Key Takeaway:
Georgia-Pacific increased efficiency, protected performance, and unlocked new revenue.
