Visibility Restored for Emmafy & Klaviyo
How Emmafy and Klaviyo used engagement intelligence to scale email revenue safely.
RESULTS HIGHLIGHT
+326.78% Total Conversion Increase
The Opportunity:
Emmafy is a fast-growing e-commerce brand using Klaviyo to drive customer engagement and revenue. As their program matured, they saw an opportunity to scale email performance even further, while protecting deliverability and channel health.
To grow responsibly, they wanted greater clarity into which subscribers were most likely to engage and convert.
Emmafy gained a real-time view into which subscribers were active across the broader market and which profiles were most likely to engage.
Restoring Audience Visibility:
By layering AudiencePoint’s engagement intelligence on top of Klaviyo, Emmafy gained a real-time view into:
1. Which subscribers were active across the broader market.
2. Which profiles were most likely to engage.
3. How inbox placement and list health were trending.
Turning Intelligence Into Action:
Audience Expansion
Prioritized high-intent subscribers and expanded the active audience safely without damaging reputation.
Risk Mitigation
Reduced risk by suppressing low-value profiles and scaled email volume with total confidence.
The Results:
↑ 368%
ACTIVE LIST SIZE
↓ 17%
BOUNCE RATE
↓ 63%
SPAM COMPLAINTS
↑ 16%
CLICK RATE
326.78%
TOTAL CONVERSION INCREASE
Why It Worked:
By combining Klaviyo’s execution power with AudiencePoint’s intelligence,
Emmafy scaled faster – with clarity, control, and confidence.
