Over the last few Nerd Voice articles, we have discussed the importance of accurate data for decision-making. This week we wanted to delve into one of the tools we use to analyze patterns in email data, send to open time. This has become an increasingly important...
How do you know your engagement data is real? This is a question that we have been asking here at AudiencePoint since our inception. Some of the questions that we ask are: Did you get your engagement data from your ESP? Was this information generated from your ESP,...
In last week’s Nerd Voice article, we talked about the effect of Apple’s MPP changes on measured open rates. We have been filtering out false opens and our team has observed patterns in the information we have been collecting. As iOS 15 adoption has increased we have...
MailChimp, Omnivore, and Value in the Email Industry Whenever there is a big moment in the email space, everyone likes to have an opinion. The sale of MailChimp is one of those moments. MailChimp is a success story by every measure of the imagination. Three dudes...
Apple’s recently announced Mail Privacy Protection (MPP) has received much attention over the past few days. Continuing their product story of protecting consumer information, this announcement promises to hide your open behavior and IP address from those...
