Predict When, Where, and How Each Person is Most Likely to Engage
Activation Intelligence transforms audience insight into action. AudiencePoint guides ESPs and CRMs on when to send, who to prioritize, and where to redirect engagement when email fails.
What Activation Intelligence Solves
- Guesswork around send timing
- Over-sending inactive users
- Disconnected email and SMS strategies
- Missed conversion opportunities when email fails
Key Capabilities
Subscriber Deployment Optimization (SDO)
Optimize send timing and cadence at the individual level.
Omnichannel Redirection
When email fails, trigger engagement across SMS and other channels (in beta).
ESP & CRM Activation
Deliver intelligence directly into your existing marketing platforms.
Frequently Asked Questions
Do we need to change our campaigns or workflows?
Not at all. Activation Intelligence works with your existing ESP and CRM to guide when and where to engage — without disruption.
Is this automating messages for us?
It can inform automation, but you stay in control. We provide intelligence, not black-box decisioning.
What happens if email doesn’t work for someone?
Activation Intelligence helps surface alternative paths — like SMS or other channels — so opportunities aren’t lost when inbox delivery fails.
