Get all of your questions answered here.
What is a spread in AudiencePoint?
This is defined as the length of time over which your campaign and its list will be optimized. A spread can be as little as a few hours or as long as one week.
Is it better to use STO over a short period or long period deployment?
The longer the spread, the better the optimization. We define each subscriber’s best time to receive an email for each day of the week. Because some days score higher than others per individual subscriber, your campaign’s open and click rates are best optimized when spread over a longer period.
I don’t provide email addresses because of our PII regulations. Can I still use AudiencePoint?
No problem. Using the same system configuration that point to unique keys in the subscriber list, we are able to analyze and Send Time Optimize your email campaigns based on your lists’ engagement history.
Can I send-time optimize a campaign that contains time sensitive content, such as a sale?
What happens if I want to send an email Day 2 through Day 4, but some of my subscribers show their heaviest activity on Day 6?
AudiencePoint selects the optimal send-time for each subscriber within the sending range. Subscribers may engage with most of their emails on Day 6, however, if they show historical activity from Day 2 through Day 4, our system will account for that information and select the best time within the sending parameters.
What is a send-time optimization range?
This is a range of scheduled deployments that have been optimally selected per subscriber for a single campaign (singular, not a series). For example, you can schedule a campaign to deploy Monday at 8am through Wednesday at 3pm. During that range, the AudiencePoint system selects the best time to deploy the mapped campaign to each subscriber on the mapped list. The best engagement results come from the longest range.
Should I worry about sending overlap in a campaign series when I use AudiencePoint send-time optimization?
Worry? No. Understand the sending logic, yes. Be sure to select a sending range for one creative that does not overlap with the next scheduled deployment in that series. If you deploy Creative_1 to an optimized subscriber after your scheduled Creative_2 deployment, your series logic is damaged. Creative_1 will have a higher intrinsic priority because it’s probably front and center in the subscriber’s inbox even though Creative_2 is step 2 in your series. This could cause a promotional nightmare. It’s best to plan your series and even your future cadence with send-time optimization ranges in mind.
Can we just send our emails at the same time per time zone and get the same results as AudiencePoint?
Time zones can quickly become a complicated endeavor. We remove that complexity because our analytics build rich, subscriber-level profiles around their engagement history. This naturally removes time zone deployments from the equation because each person will get their email at their optimized time, regardless of where they reside in this world.
What is the difference in AudiencePoint send-time optimization and time-zone optimization?
AudiencePoint understands that our clients represent their customers across multiple time-zones. Generally, time-zone optimization is laborious segmentation that retains it’s bulk sending characteristics, only portioned per time-zone. Though it typically yields incremental, upward shifts in open and click data, we take it a bit further by leveraging our database intelligence to optimally deploy emails on a per subscriber basis, unique to each individual. So, time-zone is not necessarily a front-runner in our equation, because our system automatically accounts for engagement activity, regardless of time-zone.
Do you provide monthly optimization?
Our system provides send-time recommendations for subscribers by hour and day of week. The email address is our common thread, which allows us to analyze and provide actionable BI to customers. If a subscriber opens their emails consistently and frequently on Wednesday mornings at 9am, we have the ability to harness that information and target that subscriber during that time.
What security and privacy standards and norms do you follow?
We have met ISO 27001 standards and norms (Control Risk report available) and are certified as Safe Harbor compliant.
All data is stored on physical hardware behind a physical firewall. All cloud activity is private, cloud-based. And our technology plan is centered around “compute” and not “data”.
Is data shared among AudiencePoint Customers?
No. We use data as inputs into our algorithm, which remains anonymous and makes it impossible to derive the source of those data inputs.
We don’t share source data with anyone, and we never will. ESPs are trusted with Client data, so the precedence is already established that email addresses are stored by vendors. AudiencePoint takes the same approach; it’s a one way valve.