Case Study
Visibility Restored. Revenue Performance Recovered.
When inbox visibility breaks, growth performance becomes unpredictable.
The real challenge wasn’t performance—it was the loss of visibility into what was driving it.
The challenge
The Hartford, a leading insurance provider with 5M+ subscribers, relies on email as a core customer communication and revenue channel.
Despite continued investment:
- Engagement declined across key campaigns
- Revenue contribution from email became inconsistent
- Internal metrics showed no clear failure
A major insurance provider with 5M+ subscribers faced significant revenue loss due to unseen deliverability failures.
What appeared to be a performance issue was actually a critical breakdown in signal visibility.
What was breaking
Deliverability had collapsed — but no one could see it:
- Only 22% of emails were reaching the inbox at major providers (Gmail, Yahoo)
- High-risk and abandoned contacts were degrading sender reputation
- Engagement signals masked the true problem
At this scale, signal failure translated into substantial revenue loss, wasted marketing spend, and declining channel reliability.
What AudiencePoint did
Data Health
- Identified high-risk, abandoned, and unreachable identities across 5M+ subscriber records
- Quantified hidden deliverability risk before further performance degradation
Audience Clarity
- Distinguished real, reachable users from suppressed or unreachable contacts
- Eliminated misleading engagement signals
Activation Intelligence
- Implemented precision suppression to remove only the contacts harming deliverability
- Prioritized verified, high-value subscribers for re-engagement
At Scale
AudiencePoint analyzed over 5 million subcriber-level signals to isolate hidden risk and restore performance — something traditional tools could not detect.
Business impact (ROI / ROMI)
This translated into:
- Restoration of email as a reliable revenue channel across millions of customer interactions
- Recovery of revenue from previously unreachable customers
- Reduced wasted spend on messages that never reached the inbox
- Improved efficiency and predictability of marketing investment
Governance and control
- Introduced a governed suppression strategy to protect sender reputation and prevent future deliverability collapse
- Continuous monitoring of inbox placement at the subscriber level
- Established decision-making based on verified, defensible signals
Inbox Placement
in 2 Sends
Immediate Recovery
Restored
Sender
Reputation
Bottom Line —
They didn’t fix deliverability — they restored a revenue channel through visibility, scale, and governed control.
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