Which Tool Is Best for Email Marketing?

Dec 14, 2022

AudiencePoint Team

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Email marketing tools provide efficient and effective ways to improve your email engagement strategy. If you’re wondering what the best tools and platforms are for email marketing, this article will help you figure that out.

What Is Email Marketing?

Email marketing involves using email to promote a brand’s products or services or build customer loyalty. Building a list of email subscribers and sending out regular marketing emails is a powerful marketing strategy to stay in touch with consumers who are interested in your company. 

Choosing an email platform to manage your email list and set up email campaigns is an important first step when starting email marketing. Email platforms will help you efficiently manage the email marketing process, so you get the best results. 

How Do I Choose An Email Platform?

There are many great platforms available to use for email marketing. Each email platform has its own unique features, so it’s important to choose the best option for your company’s needs. Factors you should consider when selecting an email platform are:

  • Your monthly budget for an email platform.
  • The number of emails you will send each month.
  • The number of email subscribers you have.
  • Features that are most important to you for managing email campaigns.
  • The email platform’s ease of use based on your experience with email marketing.

By considering each of these aspects, you will be able to find the best email marketing platform for your company’s needs. 

How to Send a Bulk Email?

It’s essential for companies with large email lists to learn the best process to send bulk email campaigns. Many receiving domains will detect bulk email sends as spam, resulting in your emails not being seen by your subscribers. If you’re wondering how to send a bulk email without spamming, using email sender software is the answer. 

An email sender software allows you to set up email campaigns and automatically send bulk emails while ensuring high deliverability. High deliverability from email sender software ensures that your emails arrive in subscribers’ inboxes without being detected as spam. This will help large companies with extensive email lists run successful email campaigns. 

Which Software Is Best for Sending Bulk Emails?

MessageGears is one of the best softwares for sending bulk emails. It allows you to send large numbers of email at once while still ensuring high deliverability rates.

What Are the Best Email Marketing Tools?

Email marketing tools are an excellent way to increase the success of your email campaigns. Some of the best email marketing tools are:

  • Salesforce Marketing Cloud: The Salesforce marketing cloud helps companies to manage customer journeys with integrated solutions. These solutions include web personalization, content creation, social media, advertising, and email marketing.
  • Zeta Interactive: Zeta Interacive’s Zeta Marketing Platform is currently the largest omni-channel marketing platform based on identity data. The Zeta Marketing Platform looks at billions of data points to help marketers in predicting customer intent. This information can be used to create more personalized emails that convert.
  • MessageGears: MessageGears allows marketers to use data from various sources in real-time to personalize marketing messages to customers at an incredibly large scale.
  • Klaviyo: Klaviyo is a popular growth marketing platform that lets marketers use customer information to create personalized customer experiences across marketing channels. It is useful for personalizing emails.

Netcore: Netcore is a great email marketing tool for predictive engagement and optimization before sending marketing emails. Netcore will help you segment your email list, optimize subject lines, and adjust your sending strategies to get the best results. 

Using each of these tools will help you create a well-rounded email marketing strategy by managing different aspects of your email campaigns. 

How AudiencePoint Helps Optimize Your Email Marketing Campaigns

All the tools in this article are excellent for managing and optimizing email campaigns. However, if you’re looking for just one tool to invest in that will take your marketing emails to the next level, AudiencePoint is an excellent choice. 

Real-Time Optimization

AudiencePoint takes data tracking and email insights a step further by providing actionable ways to improve your email campaigns. AudiencePoint’s Real Time Optimization allows you to see how your subscribers are interacting with email content, so you can improve your email strategy at a moment’s notice. 


AudiencePoint’s tool, ListFit, will analyze your email list to give you detailed insights about subscriber activity. ListFit helps you re-engage inactive subscribers, create segmented groups from your email list, and get an idea of when your subscribers are most likely to convert. 

Send Time Optimization

Using all the data gathered from AudiencePoint’s software, Send Time Optimization will help you send emails at the right time when consumers are likely to convert or check their inboxes. This leads to higher conversion rates and a better experience for your subscribers. 

AudiencePoint Can Be Integrated with Other Tools and Platforms

AudiencePoint can also be integrated with other email marketing tools and platforms you may already be using. Combining AudiencePoint with other tools provides a streamlined experience to create well-rounded email engagement campaigns. All tools and platforms in this article can be integrated with AudiencePoint, so you can take advantage of the benefits of each one. 

Contact Us Today

If you think AudiencePoint would be a good option for your business, you can contact us today for more information about how to get started.