There are a few great reasons to invest in a Send Time Optimization Solution.
Many email marketers are starting to realize the time of day you send emails can affect engagement quite a bit.
If you look at data on consumer behavior, you’ll quickly realize it’s harder to reach the average consumer on the weekend. It means there’s often a narrower window of opportunity to send marketing emails at the right time on Saturday or Sunday.
So when should you send an email on Sunday? This article will dig into this question in detail. By the end, you’ll have a better idea of how to plan an effective strategy for emailing on the weekends.
What Time Is Best to Send Email on Sunday?
Getting the timing right for emails on Sunday is key. If you consider typical consumer behavior, many of your subscribers will start preparing for their next work week the later it gets in the day on Sunday. That means if you email too late, many of your subscribers may no longer be checking their inboxes or actively ready to engage with new content.
The best practice for emailing on Sunday is to send new content between 9 am-12 pm. Sending emails in the morning allows subscribers to see them and have more opportunities to engage before that common drop-off happens.
You want to make every effort to email at the most optimal time on Sunday so your subscribers don’t just leave emails unread. If emails are left unnoticed, there’s a good chance other companies sending content will bury your email in inboxes before subscribers get around to checking for content.
How Do You Identify the Best Possible Time to Email on Sundays?
While emailing in the morning can be a good best practice, that won’t work for every one of your subscribers. You probably know that consumer lifestyles often affect marketing strategies quite a bit. The best way to time your emails effectively is to have data on how your audience engages with emails.
AudiencePoint’s email insight software can help with that. We have a tool called Send Time Optimization that takes data from how consumers engage with content on different days of the week (in this instance, Sunday) and provides pinpointed recommendations for the best time to send new content.
Using insight software like AudiencePoint Send Time Optimization is a much better strategy than trying to do the guesswork on your own. You get recommendations rather than having to do a bunch of tests involving sending emails at different times on Sunday and analyzing engagement metrics, which may not even be accurate or feasible to manage. So let AudiencePoint do the work for you instead.
Is It OK to Send Work Emails on Weekends?
You may also wonder about sending work emails on the weekends. After all, if you’re crafting some great marketing emails, you may want to contact co-workers for their opinion or assistance in troubleshooting issues.
In many cases, it depends on the typical work hours of your organization. If you work a Monday to Friday and a 9-5 schedule, sending work emails on the weekend can come off rude. Then, it is better to wait to email until Monday, outside of any emergencies.
However, if you’re working on the weekends, and your co-workers are too, then there wouldn’t be anything wrong with keeping up email communications as needed. Just consider your workplace dynamics before emailing.
How to Send Work Emails on the Weekend
If an emergency happens and you need to email your boss or co-workers on the weekend, it’s best practice to keep it as brief as possible and include a simple “sorry for emailing on the weekend” or a similar message somewhere within the email.
What About Sending Cold Emails on Weekends?
In most instances, sending cold emails on the weekend won’t come off as unprofessional. That should be good news considering the weekend may be the best time to contact new cold leads since you’re busy with work during the week.
However, it is essential to remember that sending cold emails on the weekend might not work the best since many of your recipients may be out of the office and busy doing other things. Be aware that using this strategy might not get many responses until Monday, or your response rates may even decrease. But it can depend on the audience you’re emailing.
How AudiencePoint Can Improve Your Email Marketing Strategy
If you’re looking to improve your email strategy, AudiencePoint can help. As mentioned earlier, AudiencePoint’s Send Time Optimization will be the easiest method to identify the best time to email your audience on Sunday and other days of the week.
In addition, to Send Time Optimization, we offer tools called Real Time Optimization and ListFit. These tools will help you:
- Identify and re-engage inactive subscribers
- Segment your email list accurately
- Identify and isolate Apple MPP opens
- Find new strategies to boost engagement
Putting the necessary effort and investment into optimizing your engagement rates will benefit you in the long run. You’ll get more revenue from email marketing and prevent any negative consequences that happen with low engagement, like emails starting to bounce.
To learn more about how AudiencePoint helps with email marketing, contact us today.