What Is the Most Cost Effective Email Marketing Tool?

Dec 14, 2022

AudiencePoint Team

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Email marketing tools will help you create more successful email campaigns. However, with so many tools available, it can be difficult to decide which ones to invest in to improve your email engagement efforts. This article will cover both free and paid options to give you an email marketing tools list of cost-effective options you can choose from.

What Is the Best Email Marketing Tool?

The best email marketing tools often depend on the specific needs of your business, since there are many excellent options that benefit different areas of email marketing campaigns. Some of the best email marketing tools are:

  • Salesforce Marketing Cloud

The Salesforce marketing cloud helps companies to manage customer journeys with integrated solutions. These solutions include web personalization, content creation, social media, advertising, and email marketing.

  • Netcore Cloud 

A well-known SaaS company across the globe, Netcore Cloud offers a full-stack of cutting edge MarTech solutions to help marketers create AI-powered marketing funnels to guide customers along the buying journey.

  • Zeta Interactive

Zeta Interacive’s Zeta Marketing Platform is currently the largest omni-channel marketing platform based on identity data. This tool looks at billions of data points and enables marketers to predict customer intent. This information can then be used to personalize customer experiences, including marketing emails.

  • MessageGears

MessageGears allows marketers to use data from various sources in real-time to personalize marketing messages to customers at an incredibly large scale.

  • Klaviyo

Klaviyo is a growth marketing platform that enables marketers to create more personalized customer experiences in marketing channels such as email.

  • AudiencePoint: AudiencePoint is an email insight software that will easily integrate with any of the tools above. AudiencePoint provides accurate data about your email campaigns and subscriber activity. It uses that data to help you optimize send times, segment your email list, and re-engage inactive subscribers to help increase your email engagement rates

All of these tools can be extremely useful, and AudiencePoint can integrate with them all to help you make the most of your data.

Why AudiencePoint Stands Out

AudiencePoint stands out by taking data tracking a step further with actionable insights into how you can improve your email marketing efforts. Providing actionable steps creates a streamlined email marketing experience that is easy to manage. 

AudiencePoint Increases Email Marketing ROI and Conversion Rates

AudiencePoint is an excellent investment to make for your email marketing strategy. Insights from AudiencePoint will help you boost email marketing ROI by helping you engage your email subscribers, so they become ready to take the next steps in the conversion process. 

AudiencePoint’s Real-Time Optimization and ListFit tools analyze subscriber activity and can identify when consumers are most likely to convert. AudiencePoint’s Send Time Optimization tool can then be used to send emails when subscribers are most likely to take action, leading to higher conversion rates. 

The Importance of Email Engagement and Re-Engaging Inactive Subscribers

Maintaining consistently high engagement rates is important to the success of email marketing. If open rates and other engagement metrics are low, it can lead to your emails appearing as spam to receiving domains. This can cause your emails to start bouncing or be sent to spam folders when they are sent to subscribers who haven’t engaged for a long time. 

Once emails begin bouncing or being sent to spam, it’s difficult to recover engagement, making it essential to re-engage inactive subscribers before this happens. AudiencePoint can help by analyzing subscriber activity and identifying subscribers who have been inactive for too long.

Once inactive subscribers are identified, you can use insights from AudiencePoint to create a re-engagement campaign that is tailored to their needs to get your email engagement back on track. 

What Are the Best Free Email Marketing Tools?

In addition to AudiencePoint and the other best email marketing tools, there are also free email marketing tools and platforms available. Free tools can be a cost-effective way to get started with email marketing if your company has a low budget. Some of the best free email marketing tools and platforms are:

  • Mailchimp: Mailchimp is a popular email marketing platform with a free option available for those who are just starting with email marketing. Mailchimp can help you manage your email list, create email signup forms on your website, design emails, and track email performance. 
  • Sendinblue: Sendinblue is a common alternative to Mailchimp. What makes Sendinblue stand out is the email design features available on their platform. Sendinblue has an easy drag-and-drop design feature on its platform that makes it simple to design eye-catching emails. 
  • MailerLite: MailerLite is a newer email marketing platform that offers a free subscription. MailerLite offers features that help you manage your email list, send targeted email campaigns, and automate workflows. MailerLite’s platform focuses on making email marketing simple and easy to manage. 

Each of these free platforms offers great tools for getting started with email marketing. Since they are free options, you can always try each one and decide which is the best fit for the needs of your business. 

How AudiencePoint Helps You Get the Most Out of Your Email Marketing Tools

AudiencePoint helps you get the most out of your email marketing tools by creating a streamlined process to make your email campaigns successful. You don’t have to be an email marketing expert to use AudiencePoint. Insights from AudiencePoint are easy to understand and implement, which takes the guesswork out of email marketing. 

AudiencePoint Integrates with Other Email Marketing Tools

One of the great features of AudiencePoint is it can be integrated with the other top email marketing tools listed in this article. AudiencePoint is easy to implement with other tools, so you can create well-rounded email engagement campaigns using the specific features and benefits of each of the best email marketing tools available. 

Get Started with AudiencePoint

If you believe AudiencePoint would benefit your business, you can get started today. Contact us for more information about how AudiencePoint can help you. We are happy to answer any other questions you may have.