Benchmark Brands has a strong conversion audience from their readership. Over time, though, their segmented population started to diminish as the unsubscribe rate increased. With an already established promotional strategy, our client needed a lift in the quality of their opens and click-throughs measured by conversions. We introduced them to send-time optimization and AudiencePoint.
By time-optimizing a 13% a/b population from their list, our system would deploy emails to subscribers on a prediction schedule to maximize Benchmark’s exposure when the subscribers were most likely to be online over a 72-hour period. We tested 3 separate campaigns.
- Increase in average higher Unique open rates
- 20% lift in average sale and revenue
By testing only 13% of their list population, these campaigns demonstrated an even greater need to send more emails through AudiencePoint, resulting in higher KPI performance over time. #timing_matters