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Automotive Manufacturer

They Needed

A leading global automotive manufacturer and their agency was exploring if Send Time Optimization would have any impact on the engagement of their 4-Million-plus email subscribers.

We Provided

We conducted an A/B Split test; the list was selected and divided by their marketing agency—AudiencePoint had no input beyond analysis.  The integration was fully automated. Our system reviewed the test group’s historical engagement data and built unique behavior profiles to optimize the campaign’s deployment times for each individual. Then, AudiencePoint triggered the email to be sent at each individual’s optimal time, ensuring that any given ISP would not receive all emails at once.

They Experienced

The manufacturer experienced:

  • Increase of 27.2% higher open rates
  • 48.6 % higher click-thru rates
  • 20.8% higher deliverability rates due to smart throttling of email
  • Smart throttling by avoiding hitting ISP’s in bulk, and being caught in spam filters
Because AudiencePoint smart throttles your emails, automatic spam filters are less likely to be triggered by Internet Service Providers, increasing deliverability. #timing_matters
Tools: Send Time Optimization

AudienceOptimizer

The AudiencePoint Global Data Pool uniquely identifies the subscribers that have a history of engagement and those that don’t.

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Send Time Optimization

Increase deliverability, open, click-thru and conversion rates by knowing the best time to send emails to each of your subscribers, individually.

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AudienceGraph API

Provides secure, developer-level access to the AudiencePoint data model. Audience-level data is aggregated, anonymized and secured, then made accessible through our robust, REST-based API.

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