AudiencePoint worked with BKV, a direct marketing agency, to optimize a campaign for Alternative Apparel. The purpose was to leverage AudiencePoint’s technology to increase subscriber engagement.
We conducted an A/B Split test; the list was divided in half at random for a control group and test group. Our system reviewed the test group’s historical engagement data and built unique behavior profiles to optimize the campaign’s deployment times for each individual.
- 31% higher opens
- 38% higher clicks
The increased potency of the message reduced operational costs and increased engagement in an important segment. Alternative Apparel saw the increased visibility as a direct path to an increase in revenue.