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Alternative Apparel & BKV

Challenge

AudiencePoint worked with BKV, a direct marketing agency, to optimize a campaign for Alternative Apparel. The purpose was to leverage AudiencePoint’s technology to increase subscriber engagement.

Solution

We conducted an A/B Split test; the list was divided in half at random for a control group and test group. Our system reviewed the test group’s historical engagement data and built unique behavior profiles to optimize the campaign’s deployment times for each individual.

Results

  • 31% higher opens
  • 38% higher clicks

The increased potency of the message reduced operational costs and increased engagement in an important segment. Alternative Apparel saw the increased visibility as a direct path to an increase in revenue.

Because AudiencePoint knows your customers’ engagement patterns, your emails will be opened by more people, more often.
Tools: Send Time Optimization

Send Time Optimization

Increase deliverability, open, click-thru and conversion rates by knowing the best time to send emails to each of your subscribers, individually.

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AudienceOptimizer

The AudiencePoint Global Data Pool uniquely identifies the subscribers that have a history of engagement and those that don’t.

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AudienceGraph API

Provides secure, developer-level access to the AudiencePoint data model. Audience-level data is aggregated, anonymized and secured, then made accessible through our robust, REST-based API.

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