Find the needles in your haystack. With AudiencePoint’s AudienceOptimizer, identify those subscribers who have a history of engagement – and those who don’t.
AudienceOptimizer provides a real-time, easy-to-understand view into how active an email address is with a simple,, single score.
How does it work?
The activity algorithm takes into account the entire Enterprise Engagement Database, weighting each score for current activity to produce an aggregate value.
Email activity scoring drives real decisions about whether or not to keep emailing a subscriber, increasing transparency and avoiding spam pitfalls.
Who Needs It?
The marketer acquiring leads at Point of Sale
A subscriber signs up for an offer at the point of sale. She uses an email address to receive her offer. AudiencePoint determines how active that email address is and returns a score to the requesting service to help score and ultimately determine the value of her email address.of the email address.
The retailer with an aging list
A retailer wants to scrub their list for unengaged subscribers. A batch file is uploaded to AudiencePoint, which scores each email address in the file for activity level. The retailer can now decide what the minimum threshold of engagement is for interaction. The inactive emails are quarantined until they show increased activity in the AudiencePoint Global Data Pool
The marketer using a contest to generate subscribers
A lead generation program is established to grow the email marketing program. A large volume of leads are generated, but there is no way to evaluate how “good” a lead is. A price is determined per lead. The AudienceOptimizer score is used to “vet” and underwrite the value of a lead. The higher the score, the more the lead sells for.
The marketer trying to avoid spam traps.
An email marketer attempts to send email to their subscribers, but spam trap seed emails are added to the list unfairly, threatening the legitimate sender’s reputation. AudienceOptimizer scores and rankseach email addresses by their activity and quarantining those affecting deliverability.,
The marketer changing sending IP address
A brand moves their email deployments to new IP addresses. The top 40% engaged emails determined by AudienceOptimizer can be used to warm the new IP addresses and increase deliverability.
The marketer driving sales through promotions
The more engaged subscribers should receive better offers. Each AudienceOptimizer analysis is derived from real, current activity and could be used to dynamically segment.