A current topic of discussion in the email marketing space is send time optimization. How can brands reach consumers at a time when they’re most likely to engage and convert?
At AudiencePoint, we have the tools you need to achieve email marketing success. We’ll start by providing you with information on if Saturday is a good time to email and the best strategies for sending emails over the weekend. Plus, we’ll discuss some resources to help you plan your email strategy effectively. Let’s get started.
Is Saturday a Good Time to Send an Email?
Several studies have been done on the best days of the week to send emails. According to data on average engagement rates on different days of the week, Saturday isn’t one of the best days to send new content. A lot of research actually shows it may be the worst day in terms of average engagement rate.
But before you completely write Saturday off in your email content strategy, there’s something else you have to consider—your audience. Different audiences will engage in varying ways, including the day of the week they’re most likely to check email inboxes.
For example, someone who manages a golf course may be very active on the weekends. It’s the prime time of the week when they get the most traffic, so they may be going over paperwork and checking emails quite a bit. It could be an excellent time to reach them with a well-timed email.
If you really want to know if Saturday would be a good day to send content to your subscribers, AudiencePoint can help.
We offer a tool called Send Time Optimization that analyzes data from subscriber activity to accurately recommend the best times and days of the week to send content. It’s a much better strategy than guessing which day will work best.
What Is the Best Time to Send Emails on Saturday?
If you think your audience would respond well to Saturday emails, you’ll also want to know the best time of day to send content. Saturday can be tricky since there’s a narrower window of opportunity to email many people. Typically, the afternoon from 12 pm-3 pm will be a good time range.
The afternoon works best on Saturday since many people like to sleep in after a long work week or from going out on Friday nights. Additionally, emailing before 3 pm is a good idea to reach people before they go out on Saturday night.
However, it does depend on your audience. If you have subscribers who will be getting up early for work on Saturday morning, you could get away with sending emails earlier in the day. The same can be said for subscribers who would have to work on Saturday nights. Emailing later in the day would be ideal then.
You can use AudiencePoint’s email insight software tool to identify the exact best time of the day to email your audience. In addition, AudiencePoint can help you accurately segment your email list to optimize send times for groups of subscribers with varying schedules on Saturdays.
Are Weekend Emails Unprofessional?
Many marketers also wonder, is it rude to send weekend emails? In an email marketing context, it isn’t. While the weekends can get lower engagement rates, your subscribers won’t think anything of it if you send them content over the weekend.
Optimizing send times is all about sending content right before subscribers check their inboxes so your content appears higher up on their list of emails as one of the most recent.
So whether that’s on the weekend, at midnight, or any other time of day, if your subscribers are checking their inbox, that’s all that matters for marketing.
The time when it would be unprofessional to send weekend emails is if it’s work-related and you work a Monday-to-Friday schedule. Then, outside of emergencies, you would want to wait until regular work hours on Monday to email your co-workers or boss.
How AudiencePoint Can Help Optimize Your Email Marketing Strategy
AudiencePoint’s email insight software tool will help you optimize send times for engagement and improve many other areas of your email marketing strategy.
Our software works using a set of three easy-to-implement tools, which are Send Time Optimization, Real Time Optimization, and ListFit. Using these tools, you’ll be able to:
- Send content at the best times and days of the week for each individual subscriber.
- Accurately segment your email list.
- Identify and re-engage inactive subscribers.
- Get accurate email metrics, including isolating Apple MPP opens.
All of these insights and more will help you improve your email strategy in the long run. It makes it much more efficient than dedicating your company’s valuable resources to dig through data to do this on your own.
To learn more about how AudiencePoint helps with email marketing, contact us today.