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New Year, New Code

New Year, New Code

by Paul Shriner | Dec 22, 2022 | Uncategorized

Big News! we just finished a complete bottom up rewrite of our code for our analytics platform. For context, there were still lines of code that I had written when I first dreamed up the idea for Send Time Optimization. Did they still work? Yes, but they weren’t...

Maximizing your Email Engagement During the Busiest time of the Year: The AudiencePoint Holiday Guide

by audiencepoint | Nov 28, 2022 | Uncategorized

Paul Shriner and Skip Fidura discuss how email marketers can maximize their email engagement to overcome the headwinds from the pandemic, supply change issues, and economic conditions using the AudiencePoint Email Engagement Holiday Playbook. They cover how to take...
Email Subscriber Reactivation – is it worth the effort?

Email Subscriber Reactivation – is it worth the effort?

by audiencepoint | Jan 20, 2022 | Uncategorized

It’s easier to keep a customer than earn a new one – a phrase most marketers have heard before. And yet, statistics show we collectively still spend a majority of our time, creative energy, and budget on campaigns to acquire new customers. Why? It’s...
Why AudiencePoint doesn’t use Log4J

Why AudiencePoint doesn’t use Log4J

by Paul Shriner | Dec 20, 2021 | Informercial, risk, Uncategorized

AudiencePoint does not use Log4J So let’s get right to the point. In the event you are worried or concerned, AudiencePoint does not and has not ever used Log4J. For that reason we are clear of attack.    Managed vs. Unmanaged Log4J is unmanaged code. It is an...
Better Data, Better Outcomes

Better Data, Better Outcomes

by Paul Shriner | Dec 1, 2021 | Email Marketing, engagement, filtering, Uncategorized

The relevancy of data matters. If your data that you use to make decisions is flawed it doesn’t matter how spectacular your delivery system is. Your data is impacting the efficacy of your efforts. In our house, my son was supposed to pick up his little sister from...
iOS 15: One Month of User-Agent Open Trends

iOS 15: One Month of User-Agent Open Trends

by Ian Morton | Oct 27, 2021 | email, Email Marketing, Uncategorized

In last week’s Nerd Voice article, we talked about the effect of Apple’s MPP changes on measured open rates. We have been filtering out false opens and our team has observed patterns in the information we have been collecting.  As iOS 15 adoption has increased we have...
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