by Paul Shriner | Dec 22, 2022 | Uncategorized
Big News! we just finished a complete bottom up rewrite of our code for our analytics platform. For context, there were still lines of code that I had written when I first dreamed up the idea for Send Time Optimization. Did they still work? Yes, but they weren’t...
by audiencepoint | Nov 28, 2022 | Uncategorized
Paul Shriner and Skip Fidura discuss how email marketers can maximize their email engagement to overcome the headwinds from the pandemic, supply change issues, and economic conditions using the AudiencePoint Email Engagement Holiday Playbook. They cover how to take...
by audiencepoint | Jan 20, 2022 | Uncategorized
It’s easier to keep a customer than earn a new one – a phrase most marketers have heard before. And yet, statistics show we collectively still spend a majority of our time, creative energy, and budget on campaigns to acquire new customers. Why? It’s...
by Paul Shriner | Dec 20, 2021 | Informercial, risk, Uncategorized
AudiencePoint does not use Log4J So let’s get right to the point. In the event you are worried or concerned, AudiencePoint does not and has not ever used Log4J. For that reason we are clear of attack. Managed vs. Unmanaged Log4J is unmanaged code. It is an...
by Paul Shriner | Dec 1, 2021 | Email Marketing, engagement, filtering, Uncategorized
The relevancy of data matters. If your data that you use to make decisions is flawed it doesn’t matter how spectacular your delivery system is. Your data is impacting the efficacy of your efforts. In our house, my son was supposed to pick up his little sister from...
by Ian Morton | Oct 27, 2021 | email, Email Marketing, Uncategorized
In last week’s Nerd Voice article, we talked about the effect of Apple’s MPP changes on measured open rates. We have been filtering out false opens and our team has observed patterns in the information we have been collecting. As iOS 15 adoption has increased we have...
