by audiencepoint | Jan 20, 2022 | Uncategorized
It’s easier to keep a customer than earn a new one – a phrase most marketers have heard before. And yet, statistics show we collectively still spend a majority of our time, creative energy, and budget on campaigns to acquire new customers. Why? It’s...
by Paul Shriner | Dec 20, 2021 | Informercial, risk, Uncategorized
AudiencePoint does not use Log4J So let’s get right to the point. In the event you are worried or concerned, AudiencePoint does not and has not ever used Log4J. For that reason we are clear of attack. Managed vs. Unmanaged Log4J is unmanaged code. It is an...
by Paul Shriner | Dec 1, 2021 | Email Marketing, engagement, filtering, Uncategorized
The relevancy of data matters. If your data that you use to make decisions is flawed it doesn’t matter how spectacular your delivery system is. Your data is impacting the efficacy of your efforts. In our house, my son was supposed to pick up his little sister from...
by Ian Morton | Oct 27, 2021 | email, Email Marketing, Uncategorized
In last week’s Nerd Voice article, we talked about the effect of Apple’s MPP changes on measured open rates. We have been filtering out false opens and our team has observed patterns in the information we have been collecting. As iOS 15 adoption has increased we have...
by Paul Shriner | Oct 20, 2021 | Email Marketing, Uncategorized
Apple releases their Mobile Privacy Protection (MPP) technology. This technology pre-opens every email on iOS devices using Apple Mail. AudiencePoint response: The AudiencePoint application added a comprehensive filtering solution to label and remove false open...
by Paul Shriner | Aug 24, 2021 | Email Marketing, Uncategorized
STO alive and kicking The news of Apple pre-fetching tracking pixels took the email marketing industry by surprise. Email marketers began to panic. Panic because their tracking pixel-based technologies were prevalent everywhere. Technologies like open time...
