Big News! we just finished a complete bottom up rewrite of our code for our analytics platform. For context, there were still lines of code that I had written when I first dreamed up the idea for Send Time Optimization. Did they still work? Yes, but they weren’t...
AudiencePoint does not use Log4J So let’s get right to the point. In the event you are worried or concerned, AudiencePoint does not and has not ever used Log4J. For that reason we are clear of attack. Managed vs. Unmanaged Log4J is unmanaged code. It is an...
The relevancy of data matters. If your data that you use to make decisions is flawed it doesn’t matter how spectacular your delivery system is. Your data is impacting the efficacy of your efforts. In our house, my son was supposed to pick up his little sister from...
How do you know your engagement data is real? This is a question that we have been asking here at AudiencePoint since our inception. Some of the questions that we ask are: Did you get your engagement data from your ESP? Was this information generated from your ESP,...
Apple releases their Mobile Privacy Protection (MPP) technology. This technology pre-opens every email on iOS devices using Apple Mail. AudiencePoint response: The AudiencePoint application added a comprehensive filtering solution to label and remove false open...
