by Ian Morton | Dec 13, 2021 | email, Email Marketing
Over the last few Nerd Voice articles, we have discussed the importance of accurate data for decision-making. This week we wanted to delve into one of the tools we use to analyze patterns in email data, send to open time. This has become an increasingly important...
by Ian Morton | Nov 19, 2021 | deliverability, Email Marketing
Last week we talked about the importance of knowing if your engagement data is real. This week we wanted to discuss the value of using that data to keep an email list healthy by filtering likely bots and removing hard bounced addresses. Why does it matter if my...
by Ian Morton | Oct 27, 2021 | email, Email Marketing, Uncategorized
In last week’s Nerd Voice article, we talked about the effect of Apple’s MPP changes on measured open rates. We have been filtering out false opens and our team has observed patterns in the information we have been collecting. As iOS 15 adoption has increased we have...
