BKV/AlternativeApparel

BKV/AlternativeApparel

Online clothing retailer experienced 31% increase in open rates and 38% increase in click-thru rates through AudiencePoint’s Individualized Send Time Optimization.

They Needed

AudiencePoint worked with BKV, a direct marketing agency, to optimize a campaign for Alternative Apparel. The purpose was to leverage AudiencePoint’s technology to increase subscriber engagement.

We Provided

We conducted an A/B Split test; the list was divided in half at random for a control group and test group. Our system reviewed the test group’s historical engagement data and built unique behavior profiles to optimize the campaign’s deployment times for each individual.

They Experienced

  • 31% higher opens
  • 38% higher clicks

The increased potency of the message reduced operational costs and increased engagement in an important segment. Alternative Apparel saw the increased visibility as a direct path to an increase in revenue.


Because AudiencePoint knows your customers engagement patterns, your emails will be opened by more people, more often.

#timing_matters